Publicidades de cigarros de antaño: Cuando los médicos «recomendaban» fumar tabaco (Galería)
En la actualidad, las principales marcas buscan obtener el respaldo de artistas y deportistas para promocionar sus productos y extender su presencia en el mercado, pero antes se inclinaban en favor de profesionales pertenecientes a otras áreas, con cierta predilección por los médicos. Una de las compañías que más explotó la imagen del doctor promedio fue R. J. Reynolds Tobacco Company a través de su mundialmente famosa marca Camel, con anuncios a página completa que declaraban a sus cigarros como los favoritos de los «hombres de blanco».
Como si eso fuera poco, sus anuncios también lanzaban el desafío de probar el tabaco Camel por 30 días en la «zona T» («T for Throat, T for Taste»), representada siempre con imágenes de mujeres. Ellas se convirtieron en un blanco prioritario para la industria en aquella época, que trataba de convencer a las amas de casa de reemplazar los ocasionales chocolates o caramelos con un cigarrillo al final del día. La campaña «More Doctors» de Camel se extendió durante toda la década del ’40, y aunque Camel recibió algunas advertencias (una campaña previa sugería que el tabaco mejoraba la digestión), esencialmente se salió con la suya…
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Published at Mon, 07 May 2018 10:13:48 +0000
